Press Release 2: Image Building

February 4, 2009

For Immediate Release

Burger Planet

742 Evergreen Terrace

Logan, UT 84321

Local Burger Joint Burning Fat

Burger Planet is Releasing a New Line of Healthier Foods

GARRY, Indiana--Burger Planet, world leader of fast food, has released a new line of healthy foods to accomodate its more health-conscious customers. Along with offering a wider variety of healthy foods, Burger Planet has also hired fitness guru Jayne Petersen, president and CEO of multi-million dollar fitness and health enterprise Looking Glass Inc., as its spokesperson. Petersen caught the public's attention by helping famous talk show host Opal Whitcomb lose 75 pounds.

"Burger Planet cares about its customers," says company CEO James E. Muellenbach III. "We listen to our customers, and our customers desire healthy choices." Muellenbach also stressed that while more menu options are being made available, Burger Planet's classic burgers and fries will still be available.

To jumpstart the awareness of healthier menu options, Petersen has joined the Burger Planet team to motivate women everywhere to become healthier. "Burger Planet has been a leader in offering healthy menu choices," says Petersen. "The company believes in encouraging customers to live healthier, active lifestyles. I have spent my life trying to teach women that lesson."

Burger Planet's new line of menu options includes gourmet salads, white meat chicken breasts, and several different varieties of fruit.

Burger Planet was founded more than seven decades ago by current CEO Muellenbach III's father, James E. Muellenbach I. Muellenbach I began selling burgers in the 1930s in an Indiana shack, and watched as the young company grew to be the world's largest fast-food restaurant chain.

For more info, contact:

Kevin Mouritsen

801-555-1986

kevmou@burgerplanet.com

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