Our outline will be simple and straight forward.
We will pass out handouts that include our talking points and what we want to accomplish with our campaign.
We will have a Power Point presentation of about four or five slides prepared to guide our presentation.
Matt Frandsen will initiate the presentation by introducing the PR Gurus, who we are, and what we do.
Matt Ferris will take us into the body of the presentation, explaining in detail what the campaign is, what it will achieve, and what resources we will need to achieve those goals.
Kevin Mouritsen will conclude the presentation, do a general overview of everything that was discussed, and open the presentation up for questions.
Matt, Matt and Kevin will all participate in answering questions.
Friday, April 10, 2009
Proposal Letter Final
Proposal Letter
PR Gurus
Kevin, Matt and Matt
The PR Gurus
Kevin Mouritsen, Matt Ferris, Matt Frandsen
Executive Summary
The PR Gurus, in connection with the Utah Department of Transportation (UDOT), are proposing to the Utah Transit Authority (UTA) to create a partnership of transportation units to increase public transportation ridership in Utah.
UDOT and UTA have always maintained similar goals, and this proposal would not stray from that reality. UDOT has hired the PR Gurus to carry out a campaign, including a PSA (filmed with Morgan Freeman), radio ads, and newsletters. This campaign (the “Ride. Don’t Drive” campaign) aims to increase awareness of the amount of pollution and wasted manpower and money that occurs when Americans commute to work in their own vehicles.
We are proposing a $50,000 budget to pay for the production of the PSA, the film crew, and printing costs. Daryl Mayhew, project manager of the LitterHurts campaign to reduce the amount of litter on the highway, will manage this new campaign.
In conclusion, we reaffirm our mission to help increase awareness of the growing problem of the daily commute and the benefits of using public transportation. Thank you for your time.
Utah Department of Transportation
“Ride. Don’t Drive” Campaign
Sponsor Appeal
Based on previous years, we have found that the UTA has donated significant amounts of money to worthy causes, with the intent of improving the transportation system while creating a positive image for the UTA. For example, by partnering with the Utah Department of Transportation (UDOT), the UTA demonstrated a commitment to helping American families achieve financial stability. We here at the PR Gurus look forward to the opportunity of helping create awareness of services available to American families, the foundation of our nation.
Problem
Right now, millions of dollars are being wasted, both in man-hours and gallons of gasoline, as the United States work force commutes to and from work each day. This is not only an inconvenience to our citizens, as well as a public health issue, but also a significant drain on our fragile economy. As is stated the UTA mission statement, the UTA will: “Serve the United States by ensuring a fast, safe, efficient, accessible and convenient transportation system that meets our vital national interests and enhances the quality of life of the American people, today and into the future. “ We firmly believe that funding our campaign will assist you in accomplishing your goals.
A major concern with the current transportation system is that 88.1 percent of Americans regularly commute to work in their own vehicles. We believe that solving this problem should be a top priority for the UTA.
One of our main goals with this campaign is to raise awareness of the problems arising from current private transportation trends. Our ultimate solution is to increase the use of public transportation, which will result in a decrease of wasted dollars and the betterment of the environment.
Following are some quotes that we have gathered from focus groups:
“I thoroughly enjoy the public transportation. I can’t imagine commuting without it. It’s become a part of my everyday life.” –Matthew Frandsen.
“Sure, I like riding the bus. It allows me to get to and from work without stressing out over other drivers and suffocating traffic.” –Kevin Mouritsen
“I used to commute to work in my own car until one day it died on me. I took the bus hesitantly at first, ‘cause I thought it would be slower. How wrong I was. I will never commute to work in my own car ever again.” –Matt Ferris
Solution
With the ever increasing problem of people spending more time in their own cars driving to and from work, we are implementing the “Ride. Don’t Drive.” campaign. We will produce brochures, newsletters, and a PSA to raise awareness regarding this issue. Our PSA will feature the well-known actor Morgan Freeman. Freeman will give some daunting facts about the difference between the bus system and driving personal cars, and will also be shown as a passenger on a city bus. We will produce all of these things with the hope that the public will realize the problems in private transportation, and start to use the public transportation system more.
Capabilities
James McMinimee, director of project development, will head the project. He had served as Region 2 director from 1995 until this appointment. Region 2 was awarded the Governor’s Quality Service Award for excellence in customer service while under his leadership. The project will also be supervised by John Njord, executive director of UDOT, who launched the Litter Hurts campaign.
Budget
To accomplish this daunting task, we will require $50,000 to cover all expenses. We feel that this amount of money is both sufficient and reasonable.
Total: $50,000
Morgan Freeman: $20,000
Film crew: $10,000
Printing and distributing costs: $8,000
Radio ad production: $5,000
PSA Production: $7,000
Conclusion
The PR Gurus, a world-renowned public relations firm, is requesting that the Utah Transit Authority (UTA) donate $50,000 for production of a PSA directed towards increasing the use of public transportation and enhancing the image of the UTA.
In conclusion, we reaffirm our mission to help increase awareness of the growing problem of the daily commute and the benefits of using public transportation. Thank you for your time.
The PR Gurus
PR Gurus
Kevin, Matt and Matt
The PR Gurus
Kevin Mouritsen, Matt Ferris, Matt Frandsen
Executive Summary
The PR Gurus, in connection with the Utah Department of Transportation (UDOT), are proposing to the Utah Transit Authority (UTA) to create a partnership of transportation units to increase public transportation ridership in Utah.
UDOT and UTA have always maintained similar goals, and this proposal would not stray from that reality. UDOT has hired the PR Gurus to carry out a campaign, including a PSA (filmed with Morgan Freeman), radio ads, and newsletters. This campaign (the “Ride. Don’t Drive” campaign) aims to increase awareness of the amount of pollution and wasted manpower and money that occurs when Americans commute to work in their own vehicles.
We are proposing a $50,000 budget to pay for the production of the PSA, the film crew, and printing costs. Daryl Mayhew, project manager of the LitterHurts campaign to reduce the amount of litter on the highway, will manage this new campaign.
In conclusion, we reaffirm our mission to help increase awareness of the growing problem of the daily commute and the benefits of using public transportation. Thank you for your time.
Utah Department of Transportation
“Ride. Don’t Drive” Campaign
Sponsor Appeal
Based on previous years, we have found that the UTA has donated significant amounts of money to worthy causes, with the intent of improving the transportation system while creating a positive image for the UTA. For example, by partnering with the Utah Department of Transportation (UDOT), the UTA demonstrated a commitment to helping American families achieve financial stability. We here at the PR Gurus look forward to the opportunity of helping create awareness of services available to American families, the foundation of our nation.
Problem
Right now, millions of dollars are being wasted, both in man-hours and gallons of gasoline, as the United States work force commutes to and from work each day. This is not only an inconvenience to our citizens, as well as a public health issue, but also a significant drain on our fragile economy. As is stated the UTA mission statement, the UTA will: “Serve the United States by ensuring a fast, safe, efficient, accessible and convenient transportation system that meets our vital national interests and enhances the quality of life of the American people, today and into the future. “ We firmly believe that funding our campaign will assist you in accomplishing your goals.
A major concern with the current transportation system is that 88.1 percent of Americans regularly commute to work in their own vehicles. We believe that solving this problem should be a top priority for the UTA.
One of our main goals with this campaign is to raise awareness of the problems arising from current private transportation trends. Our ultimate solution is to increase the use of public transportation, which will result in a decrease of wasted dollars and the betterment of the environment.
Following are some quotes that we have gathered from focus groups:
“I thoroughly enjoy the public transportation. I can’t imagine commuting without it. It’s become a part of my everyday life.” –Matthew Frandsen.
“Sure, I like riding the bus. It allows me to get to and from work without stressing out over other drivers and suffocating traffic.” –Kevin Mouritsen
“I used to commute to work in my own car until one day it died on me. I took the bus hesitantly at first, ‘cause I thought it would be slower. How wrong I was. I will never commute to work in my own car ever again.” –Matt Ferris
Solution
With the ever increasing problem of people spending more time in their own cars driving to and from work, we are implementing the “Ride. Don’t Drive.” campaign. We will produce brochures, newsletters, and a PSA to raise awareness regarding this issue. Our PSA will feature the well-known actor Morgan Freeman. Freeman will give some daunting facts about the difference between the bus system and driving personal cars, and will also be shown as a passenger on a city bus. We will produce all of these things with the hope that the public will realize the problems in private transportation, and start to use the public transportation system more.
Capabilities
James McMinimee, director of project development, will head the project. He had served as Region 2 director from 1995 until this appointment. Region 2 was awarded the Governor’s Quality Service Award for excellence in customer service while under his leadership. The project will also be supervised by John Njord, executive director of UDOT, who launched the Litter Hurts campaign.
Budget
To accomplish this daunting task, we will require $50,000 to cover all expenses. We feel that this amount of money is both sufficient and reasonable.
Total: $50,000
Morgan Freeman: $20,000
Film crew: $10,000
Printing and distributing costs: $8,000
Radio ad production: $5,000
PSA Production: $7,000
Conclusion
The PR Gurus, a world-renowned public relations firm, is requesting that the Utah Transit Authority (UTA) donate $50,000 for production of a PSA directed towards increasing the use of public transportation and enhancing the image of the UTA.
In conclusion, we reaffirm our mission to help increase awareness of the growing problem of the daily commute and the benefits of using public transportation. Thank you for your time.
The PR Gurus
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