Proposal Letter
PR Gurus
Kevin, Matt and Matt

United States Department of Transportation
“Ride. Don’t Drive” Campaign

The Pr Gurus, a world-renowned public relations firm, is requesting that the US Department of Transportation (USDOT) donate $50,000 for production of a PSA directed towards increasing the use of public transportation and enhancing the image of the USDOT.

Based on previous years, we have found that the USDOT has donated significant amounts of money to worthy causes, with the intent of improving the transportation system while creating a positive image for the USDOT. For example, by partnering with the Department of Housing and Urban Development (HUD), the USDOT demonstrated a commitment to helping American families achieve financial stability. We here at the PR Gurus look forward to the opportunity of helping create awareness of services available to American families, the foundation of our nation.

Right now, millions of dollars are being wasted, both in man-hours and gallons of gasoline, as the United States work force commutes to and from work each day. This is not only an inconvenience to our citizens, as well as a public health issue, but also a significant drain on our fragile economy. As is stated the USDOT mission statement, the USDOT will: “Serve the United States by ensuring a fast, safe, efficient, accessible and convenient transportation system that meets our vital national interests and enhances the quality of life of the American people, today and into the future. “ We firmly believe that funding our campaign will assist you in accomplishing your goals.

A major concern with the current transportation system is that 88.1 percent of Americans regularly commute to work in their own vehicles. We believe that solving this problem should be a top priority for the USDOT.

One of our main goals with this campaign is to raise awareness of the problems arising from current private transportation trends. Our ultimate solution is to increase the use of public transportation, which will result in a decrease of wasted dollars and the betterment of the environment.

Following are some quotes that we have gathered from focus groups:

“I thoroughly enjoy the public transportation. I can’t imagine commuting without it. It’s become a part of my everyday life.” –Matthew Frandsen.

“Sure, I like riding the bus. It allows me to get to and from work without stressing out over other drivers and suffocating traffic.” –Kevin Mouritsen

“I used to commute to work in my own car until one day it died on me. I took the bus hesitantly at first, ‘cause I thought it would be slower. How wrong I was. I will never commute to work in my own car ever again.” –Matt Ferris

We were involved in organizing the Kyoto Protocol that was help in Japan. This event was aimed at curbing green house emissions around the world. We received recognition from several major influences in the green community, including Al Gore. We were also nominated for a Nobel Peace Prize.

We feel that these accomplishments qualify us to undertake this complex and increasingly important endeavor.

To accomplish this daunting task, we will require $50,000 to cover all expenses. We feel that this amount of money is both sufficient and reasonable.

In conclusion, we reaffirm our mission to help increase awareness of the growing problem of the daily commute and the benefits of using public transportation. Thank you for your time.

The PR Gurus